The brand is a global health non-profit organization, dedicated to combating non-communicable diseases (NCDs) such as diabetes, heart disease, cancer, and chronic lung diseases by promoting health education and lifestyle change. The brand’s mission is to empower individuals worldwide to lead healthier lives. The task at hand was in creating awareness around healthy eating habits.
Our campaign, #Turn ThePackage, was designed to educate the public on how to effectively interpret food labels on packaged products. The goal was to encourage informed choices when selecting processed and packaged foods. We ran various paid promotions to increase awareness.
Our approach centered on highlighting My Thali’s unique selling proposition (USP) and raising awareness of healthy eating and balanced meal choices through various targeted campaigns such as #TurnThePackage, #RedSareeChallenge, #NotSoFast, and #Superchef Challenge